A brief guide to Keyword Research for SEO

Keyword research is a fundamental and one of the most important tasks for our search engine optimization campaign. Keyword research help to identify the phrases or terms, our target customers are using in search engine. It is not only about getting more visitors to our website but getting the targeted visits. With proper keyword research, we can expect a better ROI from our SEO activities.

Why keyword research is important for SEO

Keyword research seems to a daunting task but still, it is a must for every business. So why, we must do keyword research before starting our other SEO activities.

  • Gain insight into most popular and searched keywords
  • Helps to understand the competition for a particular keyword
  • Helps to understand the market condition and the requirement of customers
  • It helps to sort out the keywords which should not be targeted
  • Keyword research helps to improve our website click and bounce rate
  • Helps to create a proper content development strategy
  • Help to identify long trail keyword for SEO

How to perform keyword research

In order to get the best result from our keyword research, we must follow a well-strategized process. If we follow the process for keyword research properly we can specify the best keyword for our SEO activities. Here are the few steps we can follow for our research

To start with, we must brainstorm to list out the keyword categories under which, we want traffic for our website.

  • Once we decide categories, we need to think about the phrases or words under each category. These phrases or words are the possible search terms; you think the customers may search.
  • Then you need to research to find out the related search term or keywords, which you have not added in your list. You can get these keywords suggestions easily from Google
  • In this step, you define your keywords specifically to make your SEO strategy. You should have a proper mix of head terms and long-tail keywords.
  • Now check how competitors are ranking against those keywords. Here you can find the keywords competitors are targeting and check if you have added those keywords in the list.
  • In this final step, you use different keyword planner tools to refine your list. Here you can check the search volume, competition, etc. for a particular keyword and cut down the list according to your strategy.

Keyword research is a continuous process and you need to evaluate time to time. Once you get a ranking for certain keywords, you can add more keywords or target more competitive keywords on your list.

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