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Every week we share out expertise on effective strategies and technics to help you reach customers and prospects across the entire web.

Some tools to maximize your engagements on social media

You always look to maximize your engagements on social media to reach all your goals for the growth of your business. In that case, it is good if you know the tools because these tools can be the real difference while maximizing your engagement as part of your social media strategy. Some tools for you are listed below: Adobe Spark Appealing videos and graphics help big time to gain engagements on social media. In that regard, Adobe spark is a great tool because, with it, you can easily create videos and graphics that are visually appealing and socially engaging. If you are looking to create ads that enjoy a high CTR (click-through rate), then Adobe Spark does it the best for you. You can create stunning images with this tool that can make your posts go viral. Hootsuite Hootsuite is one of the most popular social media tools used these days on the internet. With the help of Hootsuite, you can instantly connect with more than 35 popular social media…

How to create a more efficient link-building campaign?

Link building campaign is the activity to increase the number of links to a certain webpage or website with some objectives. Link building plays an important role in the overall SEO strategy. Though Link building is so important, some of the marketers handle it without any proper planning or strategy. Without a structured process, they start the activities and as a result, fail to get the desired result. So how to create a more efficient link building campaign. We can suggest a few steps for you to follow for a successful link building and getting a better result Like any other marketing campaign, we should start with a goal in the link building process also. The goal of the link building should be in sync with the overall SEO strategy. With the right kind of goal, we can create a definite strategy for it and have a better chance of success. Once we have set up the goal, we need to prepare a plan surrounding the objectives. Having a proper…

Effective Landing page design for PPC campaign

An optimized landing page design is an important part of our PPC campaign. An effective landing page helps to make sure the better conversion and ROI from paid advertisements. The landing pages should meet the expectation of our target customers so that they are inclined to take further action after coming to our webpage. Marketers often get more engaged with keyword planning and CPC management to get better results and ignoring the importance of landing page entirely. Here we will discuss some essential steps we must take for an effective landing page design. Landing page relevance The landing page must be relevant to your keyword and ad copy. There must not be any difference between what you are promising in your ad and your landing page. Customers come to your website with some expectations and they leave your page if you fail to meet the expectation. The landing should be in sync with your PPC keywords. Use image intelligently Images or graphics play a vital role to grab the attention…

Increase your email marketing CTR – some actionable ways

Email marketing is an efficient way to improve customer engagement and brand awareness. To run a successful email marketing campaign the role Click Through Rate or CTR is pivotal. CTR helps you to analyze how your customers are engaging with your email and your email campaign is working or not. It is really frustrating if you have a good open rate but customers are clicking on your email or take the desired action by you. Let’s talk about some simple but actionable ways to increase the CTR and get a better return on investment Try to send personalized emails to people, which they really like. The data you gathered about subscribers can be handy to design a personalized email. If you can create interest, there is a better chance that subscribers click on your email. Write crisp and to the point email. A lot of unnecessary content can distract the reader often annoy them to take further action Ensure that you send mobile-optimized emails to your customers. Research shows that…

A brief guide to Keyword Research for SEO

Keyword research is a fundamental and one of the most important tasks for our search engine optimization campaign. Keyword research help to identify the phrases or terms, our target customers are using in search engine. It is not only about getting more visitors to our website but getting the targeted visits. With proper keyword research, we can expect a better ROI from our SEO activities. Why keyword research is important for SEO Keyword research seems to a daunting task but still, it is a must for every business. So why, we must do keyword research before starting our other SEO activities. Gain insight into most popular and searched keywords Helps to understand the competition for a particular keyword Helps to understand the market condition and the requirement of customers It helps to sort out the keywords which should not be targeted Keyword research helps to improve our website click and bounce rate Helps to create a proper content development strategy Help to identify long trail keyword for SEO How to…

Some easy ways to boost your Facebook engagement organically

With more than 1 billion people Facebook undoubtedly the biggest and most cluttered social media platform. Many businesses have seen a mindboggling return from their Facebook activities and promotion. At the same time, marketers are finding it increasingly challenging to get substantial engagement from their target audience. We all want to get more reach, likes, share, etc. for your Facebook post organically, so that we can grow our business with a minimum investment from Social media. When Facebook started Facebook Ads, it is seen the organic engagement is drastically affected. So as marketers what we should do to boost the engagement for our Facebook post organically is a big question in front of us. Here are some easy methods; we can implement to increase our Facebook engagement. Facebook post timing – Timing of your Facebook post is an important factor if you get better engagement from your audience. Try to find out the optimum time for your post by posting in the different time slots. While it is important to…