OUR BLOG

Company News and Updates

Every week we share out expertise on effective strategies and technics to help you reach customers and prospects across the entire web.

Common Email marketing mistakes, you must avoid

Email marketing is definitely an effective and popular method of digital marketing for reaching new customers and growing the business. With the limited investment in time and money, we can get an outstanding result from Email marketing. The challenge is to develop a sound email marketing strategy for businesses to get the maximum benefits and ROI. Before starting with your email marketing campaign, here are some common mistakes that you must avoid. Poor quality mailing list or database – For getting a better result from your Email marketing campaign, you need to have a high-quality mailing list. You need to check and monitor your list regularly and clean the contacts, which is junk or spam. A poor quality mailing list increases the bounce rate and spam score, thus the reputation of your business may get affected. Undefined target audience – You won’t get the desired result by mailing to random people. You need to first identify and define your target audience and then try to refine your list to the…

An introduction to URL Canonical Tag

Canonical Tag is undoubtedly one of the most important advancements in SEO practice. At the same time, the Canonical tag is still less understood and implemented by marketers. In simple words, the Canonical tag helps marketers to specify a source URL of a given page to search engines. With the help of the Canonical tag, you can tell search engines that multiple pages should be considered the same without actually redirecting pages like 301 redirections. So it helps to combat duplicate page or content issues and assign the value to the specified source page. Duplicate contents can severely impact your search engine rankings. If you have multiple pages with the same content, it is seen as duplicate pages and search engines can devalue the rank of the actual source page. So, in order to get rid of it this problem, we need to use Canonical Tag properly. If we can implement the Canonical tag strategically, we can get a better result from our SEO works. How to implement the Canonical…

Most common mistakes done by marketers in Google PPC campaign

Google PPC is a popular form of online advertising. While creating a new campaign, there are some common mistakes which marketer do and can be lethal for the expected result from the campaign. By giving some attention to these mistakes, we can turn around the result drastically. Here are some of those mistakes, which are seen usually. Less optimized Quality score – Though we do not know exactly how Google calculates quality score but we should optimize the quality score as much as possible. It directly affects the CPC and rakings of the campaign, so an optimized quality score can bring down the overall cost of the campaign.   Broad Bidding – It is often seen, marketers choose a broad match of keywords while creating a campaign due to lack of knowledge or laziness. It can bring more unwanted traffic and increase the overall cost. So we need to focus more on long-tail keywords with an exact match.   Ignoring negative keywords – Negative keywords help to filter out unwanted…

Some common reasons for sudden Google ranking drop

SEO is a tedious process and needs an immense amount of effort and dedication. We see results after months of hard work both off-page and on-page. Once our website reaches the desired ranking, it gets a lot of traffic from the search engine and thus our business grows. Then suddenly something happened and your website gets dropped entirely or partially from the search engine results. Most of the time it is shocking and we do not know exactly what is gone wrong. So, here we will discuss some common reasons for the sudden ranking drop especially in Google search result Google algorithm penalty – Google changes its algorithm continuously and any new update from Google can affect your result. The algorithm penalty happens automatically and we need to monitor for any sudden change in the rank Losing good links – The ranking of your website may drop if you lose high-value links associated with your website. It can happen due to the removal of your link from that website or…

Tips to create the right Meta description for your website

A meta description is a paragraph of text that is placed in between the HTML code of a webpage that summarizes the content of the page. The search engines show the Meta description under your URL in search results mostly if the description contains the searched phrase. So properly creating and optimizing the Meta description is one of the basic tasks for SEO. The purpose of this snippet is to get the visitor click on your URL and come to your website from search engines. Though search engines do not contain it in their algorithm, creating the right Meta description can help you indirectly to rank your website better. Where to write a Meta description? The meta description is an HTML tag and mainly added in the <head> of your webpage. It should be looked like the below example <meta name= “description” content= “your summary or Meta description of the page”> WordPress and CMS allow adding a Meta description directly from your backend from your website. The developer can also…

What is Facebook Ad objective and how to choose the right one for your campaign

Facebook ad is one of the most powerful and popular tools in online marketing. While creating a Facebook campaign, the marketer has to choose the objective of the campaign first. This is a very important decision that narrows down the right target from a huge Facebook user base and gets the maximum result. So Facebook ad objective allows the marketer to decide how the targeted audience would interact with the ad. Facebook offers an array of objectives from which one need to select the objective that best suited for their marketing strategy. What are Facebook Ad Objectives? The Facebook Ad objectives broadly divided into three categories. Those are- Awareness – When you want to create awareness about your brand or offerings, the Awareness objective is the right one. Consideration – This objective helps the brand to engage with the target audience who have some interest in the offering and need more information Conversion – When you want to generate direct sales lead or want the target audience to buy, register,…