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Every week we share out expertise on effective strategies and technics to help you reach customers and prospects across the entire web.

SEO vs. PPC – which is more suitable for your business

SEO and PPC are the two most powerful methods of online marketing to generate more traffic and profit for businesses. It is always a dilemma for businesses whether they would focus on organic traffic that is SEO or paid traffic that is PPC. Certainly, the sole goal is to get more profit out of their investment but the decision is hard to take. Both SEO and PPC are hugely popular among online marketers and have their own pros and cons. Depending upon your business profile, strategy, and circumstances, you need to take an integrated approach to get the best return. Here we will discuss the pros and cons of both and why you should use them SEO and why you should use it SEO is the technique to get your website optimized for different search engines and thus get organic traffic directed from those search engine websites. SEO is consistent and has a relatively long gestation period. The result will not be going to come easy and fast. However, once…

How to grow your Instagram account organically

Instagram is a popular social media platform and one of the fastest-growing. It is hard to ignore Instagram when you are involved in serious brand development and connect with new customers. When we talk about growing Instagram account, it is not about followers only but also engagement with the target audience. So how to grow your Instagram account organically and get better traction, here we will discuss some simple strategies to do the same. (1) Add quality content It is better to focus on quality than quantity. If you add original and unique content, it has a better chance to attract more audience. Try to use your own images for the post or high-quality stock images. Spend time to create visually appealing contents, which can attract viewers (2) Engage with other accounts from your niche Engage with other accounts from the niche you are working on. Do not just follow them, engage with them on regular basis, and leave genuine comments or feedback. You can find people from your niche…

How to improve ad copies for paid search

Paid search is a popular and effective form of online advertisement. To get better conversions from our paid search, we must write engaging and creative ad copies every time. Though ad copies are one of the most important elements for paid search ads, we often do not offer enough focus and time on it. Here we will discuss some simple strategies we can follow to improve our ad copies and eventually get better results from our online ads. (1) Write ad copies simple, concise, and to the point. Do not use unnecessary jargon in your ad copy and confuse your audiences. Sometimes shorter headlines can bring more conversion than long headlines. (2) Your ad copies should try to improve the credibility and trust factor of your company. Include facts, which help to reduce the anxiety in your customers’ minds regarding your offerings. (3) The ad copies must clearly communicate the values of your products or services. Emphasize on the USP of your offerings to attract customers. You can grab the…

Tips To Write SEO Friendly Blog

Writing Blogs is getting more and more popular nowadays. Every blogger wants to write interesting content so that more people read their blog. To get more traffic for the blog, it is important to write SEO friendly content. Writing is a skill and if you want to get more organic traffic, your content should be search engine optimized at the same time interesting. Here we will discuss some basic but useful tips to write SEO friendly content. Search engines use very dynamic algorithms so the SEO techniques also get changed along with time. Still, there are some common and basic concepts, which you can follow easily to write optimized content. (1) Write engaging and useful content There is no alternative for engaging and useful content. Keep your audience in mind while writing and try to write for them. Write in a simple and natural tone rather than writing for search engines. If your content is compelling to the audience, search engines will also give you due to weightage. (2) Use…

5 must-dos for SEO beginners

SEO is the reality of the day when it comes to marketing on the web. You cannot ignore it at all. Everyone wants their website on top and SEO is the primary tool to achieve this. If you are new to SEO, then you need to do a few things for sure. As SEO is a tool to outsmart competitors you need to apply solid research and analytics-based approach. Here are 5 must-dos for SEO beginners. 1. Keyword Grouping You need to organize your keywords into clusters because it serves various purposes. This is important to inform your website's information architecture to optimize your landing pages, to identify the areas in your website where there is potential to develop content, and for more reasons. Keyword grouping helps you to improve your SEO and PPC workflow and so it gives you a better understanding of how different types of keyword works for your website. 2. Page change checking Page change checking is quite important to SEO. It is especially useful when…